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Research

ON THE GROUND PERSPECTIVEs

 
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Everyday

Bridging the ‘big’ with the ‘small’ – emphasizing everyday aspects of markets

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Markets

Illustrating how solutions to everyday problems create significant market opportunities

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Engaged

Utilizing ethnographies, mobile phone visual studies, ‘day-in-the-life’ approaches and other innovative engaged methods. 

See below for select topics from Benét's research or view more articles on Google Scholar.

Other Research on Consumers and Retailing

Winner, William R. Davidson Honorable Mention Award for Best Paper
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Everyday life, markets and Africa

Learn about how my engaged scholarship helps  understand and impact issues related to everyday life and market development.