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on the ground perspectives

Everyday. Markets. Engaged. 

 
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Dr. Benét DeBerry-Spence

 

I work at the intersection of everyday life, markets, and Africa.

I am a business professor and engaged scholar whose research lies at the intersection of everyday life, Africa and markets. A hallmark of my methods is a unique ‘day-in-the-life’ approach, which produces vivid on-the-ground theoretical insights and practical perspectives about markets and consumers.