Everyday
Bridging the ‘big’ with the ‘small’ – emphasizing everyday aspects of markets
Markets
Illustrating how solutions to everyday problems create significant market opportunities
Engaged
Utilizing ethnographies, mobile phone visual studies, ‘day-in-the-life’ approaches and other innovative engaged methods.
See below for select topics from Benét's research or view more articles on Google Scholar.
Race, Diversity & Inclusion
Black Consumers
consumption and markets
RACE, CONSUMPTION & AUTHENTICITY
Serena Williams’ tour outfits are iconic. When she donned a Black Panther style outfit at the French Open, she was not the only one inspired …
technology & discriminated consumers
Think technology eliminates marketplace discrimination? Think again, digital spaces also mimic the consumption practices…
CLOTHING, MEANING creation & PLACE
Want people to know what you mean upon your arrival? Then, you need to know how to do just that. Meanings are dynamic…
Everyday coin shortages
U.S. NEW Market disruptions, Global old market problems
MOBILE PHONES: redefining everyday life
AFRICAN MOBILE TELECOM, TECHNOLOGIES & MARKETS
Selling mobile credit at stop-lights. LEARN about mobile telephony in Africa and issues of agency, ethics and power inequaliies in the market.
Long-life battery mobile phone for power outages. LEARN about how to deal with ‘light off’ when conducting mobile phone visual ethnographies in Africa.
Organizing phone card inventory to determine stock needs. LEARN about how MTN penetrated markets (mobile telecom) in Africa.
COVID-19
the impact on everyday lives
Everyday life makes markets interesting
Other Research on Consumers and Retailing
Everyday life, markets and Africa
Learn about how my engaged scholarship helps understand and impact issues related to everyday life and market development.