What does ‘development’ really mean?

We examine emerging and developing economies to illustrate the role of markets and development. Using a case study of mobile telephony in Africa, we look at markets and development in the context of a private sector-driven, multi-billion dollar industry that centers on technology-related products and services that cut across many industries (e.g. agriculture, banking). We develop a conceptual framework that brings together issues of development, well-being, and social inequalities, highlighting the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics. 

Article

Understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research

Journal

Journal of Macromarketing 

Co-authors

Bernardo Figueiredo, Jessica Chelekis, A. Fuat Fırat, Güliz Ger, Delphine Godefroit-Winkel, Olga Kravets, Johanna Moisander, Krittinee Nuttavuthisit, Lisa Peñaloza, Mark Tadajewski