What does ‘development’ really mean?

We develop a conceptual framework that brings together issues of development, well-being, and social inequalities, highlighting the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics. 



Understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research


Journal of Macromarketing 


Bernardo Figueiredo, Jessica Chelekis, A. Fuat Fırat, Güliz Ger, Delphine Godefroit-Winkel, Olga Kravets, Johanna Moisander, Krittinee Nuttavuthisit, Lisa Peñaloza, Mark Tadajewski