What’s it mean to be both ‘here and there’?

By documenting my own experiences and those of West African microentrepreneurs working in markets where the global and the local are now both firmly rooted, I establish the need for engaged, bottom-up approaches to understanding and developing markets – powerfully illustrating how business and humanity are not mutually exclusive.



Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana


Journal of Business Research