Is greater activism needed?

We examine the relationship between marketing, development, and human well-being, and explicate the problems in this discourse. Outlined are three routes to pursue and the benefits of multiple paradigm research.   



The discourses of marketing and development: towards ‘critical transformative marketing research’


Journal of Marketing Management 


Mark Tadajewski, Jessica Chelekis, Bernardo Figueiredo, Olga Kravets, Krittinee Nuttavuthisit, Lisa Peñaloza, Johanna Moisander