How does culture implicate marketing in emerging market economies?

This special issue explores a wide range of issues that deal with marketing and culture, giving special attention to those dealing with the convergence of culture and globalization in new and emerging markets.

 

Article

Culture and marketing in emerging market economies

Journal

Special Issue of the Journal of Business and Industrial Marketing 

Co-Editor

Kofi Q. Dadzie

 

Questions: businesses/consumers: everyday life, race, Africa, and markets?