Developing markets? Understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)


Bernardo Figueiredo, Jessica Chelekis, A. Fuat Fırat, Güliz Ger, Delphine Godefroit-Winkel, Olga Kravets, Johanna Moisander, Krittinee Nuttavuthisit, Lisa Peñaloza, Mark Tadajewski



Journal of Macromarketing (JMM)

Topic [Description or possible caption over the image]:

Development, well-being and social inequalities



What does ‘development’ really mean?


Brief Description [I have to proof lots of the wording on these]

We develop a conceptual framework that brings together issues of development, well-being, and social inequalities, highlighting the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics.


Image: You will need to find an image and video that captures ‘market development’


Link to download the article:


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