African microentrepreneurship: The reality of everyday challenges

Journal

Journal of Business Research (JBR)

 

Co-author

Esi Abbam Elliot

 

Topic [Description or possible caption over the image]:

Everyday microentrepreneurship

 

Question

Is tackling big barriers enough?

 

Brief Description [I have to proof lots of the wording on these]

We expose the everyday challenges of African microentrepreneurs, establishing why market development efforts must beyond focusing on macro-level barriers to also address the micro-level, tactical difficulties of microentrepreneurship.

 

Image: Benet get image and upload (picture with table top and lady and man buying)

 

Link to download the article: http://www.sciencedirect.com/science/article/pii/S0148296312000392

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Questions: businesses/consumers: everyday life, race, Africa, and markets?