African microentrepreneurship: The reality of everyday challenges


Journal of Business Research (JBR)



Esi Abbam Elliot


Topic [Description or possible caption over the image]:

Everyday microentrepreneurship



Is tackling big barriers enough?


Brief Description [I have to proof lots of the wording on these]

We expose the everyday challenges of African microentrepreneurs, establishing why market development efforts must beyond focusing on macro-level barriers to also address the micro-level, tactical difficulties of microentrepreneurship.


Image: Benet get image and upload (picture with table top and lady and man buying)


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