Journal
Journal of Business Research (JBR)
Co-author
Esi Abbam Elliot
Topic [Description or possible caption over the image]:
Everyday microentrepreneurship
Question
Is tackling big barriers enough?
Brief Description [I have to proof lots of the wording on these]
We expose the everyday challenges of African microentrepreneurs, establishing why market development efforts must beyond focusing on macro-level barriers to also address the micro-level, tactical difficulties of microentrepreneurship.
Image: Benet get image and upload (picture with table top and lady and man buying)
Link to download the article: http://www.sciencedirect.com/science/article/pii/S0148296312000392
