The discourses of marketing and development: towards ‘critical transformative marketing research’


Journal of Marketing Management (JMM)


Mark Tadajewski, Jessica Chelekis, Bernardo Figueiredo, Olga Kravets, Krittinee Nuttavuthisit, Lisa Peñaloza, Johanna Moisander

Topic[Description or possible caption over the image]:

Rethinking marketing and development


Is greater activism needed?

Brief Description

We examine the relationship between marketing, development, and human well-being, and explicate the problems in this discourse, outlining three routes to pursue and the benefits of multiple paradigm research.   

Image: You will need to find an image that captures ‘market development’

Link to download the article: