Journal:
Journal of Marketing Management (JMM)
Co-authors
Mark Tadajewski, Jessica Chelekis, Bernardo Figueiredo, Olga Kravets, Krittinee Nuttavuthisit, Lisa Peñaloza, Johanna Moisander
Topic[Description or possible caption over the image]:
Rethinking marketing and development
Question
Is greater activism needed?
Brief Description
We examine the relationship between marketing, development, and human well-being, and explicate the problems in this discourse, outlining three routes to pursue and the benefits of multiple paradigm research.
Image: You will need to find an image that captures ‘market development’
Link to download the article: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2014.952660
