Title: Culture and marketing in emerging market economies [this is the title of the journal special issue I co-edited.]

Special Issue of the Journal of Business and Industrial Marketing (JBIM)


Co-Edited with: Kofi Q. Dadzie


Topic [Description or possible caption over the image]:

The convergence of culture and globalization



How does culture implicate marketing in emerging market economies?


Brief Description [I have to proof lots of the wording on these]

This special issue explores a wide range of issues that deal with marketing and culture, giving special attention to those dealing with the convergence of culture and globalization in new and emerging markets.


Image: Benet to get this for you


Link to download the special issue: