Title: Culture and marketing in emerging market economies [this is the title of the journal special issue I co-edited.]

Special Issue of the Journal of Business and Industrial Marketing (JBIM)

 

Co-Edited with: Kofi Q. Dadzie

 

Topic [Description or possible caption over the image]:

The convergence of culture and globalization

 

Question

How does culture implicate marketing in emerging market economies?

 

Brief Description [I have to proof lots of the wording on these]

This special issue explores a wide range of issues that deal with marketing and culture, giving special attention to those dealing with the convergence of culture and globalization in new and emerging markets.

 

Image: Benet to get this for you

 

Link to download the special issue:

http://www.emeraldinsight.com.proxy.cc.uic.edu/toc/jbim/23/6

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