Special Issue of the Journal of Business and Industrial Marketing (JBIM)
Co-Edited with: Kofi Q. Dadzie
Topic [Description or possible caption over the image]:
The convergence of culture and globalization
How does culture implicate marketing in emerging market economies?
Brief Description [I have to proof lots of the wording on these]
This special issue explores a wide range of issues that deal with marketing and culture, giving special attention to those dealing with the convergence of culture and globalization in new and emerging markets.
Image: Benet to get this for you
Link to download the special issue: