Title: Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana


Journal of Business Research (JBR)





Topic [Description or possible caption over the image]:

Making Theory and Practice



What’s it like being both ‘here and there’?


Brief Description [I have to proof lots of the wording on these]

By documenting my own experiences working with West African microentrepreneurs in markets where the global and the local are now both firmly rooted, I uncover the benefits of an engaged, bottom’s approach to understanding markets and powerfully illustrate how business and humanity are not mutually exclusive.


Image: Benet to get this for you


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