Title: Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana

Journal

Journal of Business Research (JBR)

 

Co-authors

None

 

Topic [Description or possible caption over the image]:

Making Theory and Practice

 

Question

What’s it like being both ‘here and there’?

 

Brief Description [I have to proof lots of the wording on these]

By documenting my own experiences working with West African microentrepreneurs in markets where the global and the local are now both firmly rooted, I uncover the benefits of an engaged, bottom’s approach to understanding markets and powerfully illustrate how business and humanity are not mutually exclusive.

 

Image: Benet to get this for you

 

Link to download the article:

https://www.researchgate.net/profile/Benet_DeBerry-Spence/publication/237066916_Making_Theory_and_Practice_in_Subsistence_Markets_An_Analytic_Autoethnography_of_MASAZI_in_Accra_Ghana/links/557e187b08aeea18b777c3f9.pdf

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Questions: businesses/consumers: everyday life, race, Africa, and markets?