Journal
Journal of Business Research (JBR)
Co-authors
None
Topic [Description or possible caption over the image]:
Making Theory and Practice
Question
What’s it like being both ‘here and there’?
Brief Description [I have to proof lots of the wording on these]
By documenting my own experiences working with West African microentrepreneurs in markets where the global and the local are now both firmly rooted, I uncover the benefits of an engaged, bottom’s approach to understanding markets and powerfully illustrate how business and humanity are not mutually exclusive.
Image: Benet to get this for you
Link to download the article:
https://www.researchgate.net/profile/Benet_DeBerry-Spence/publication/237066916_Making_Theory_and_Practice_in_Subsistence_Markets_An_Analytic_Autoethnography_of_MASAZI_in_Accra_Ghana/links/557e187b08aeea18b777c3f9.pdf
